One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty.
Zoom World Tech employs a content marketing strategy to add value to your business in a variety of ways, but ultimately we tailor it to your goals:
SEO – Fresh and relevant content is necessary to perform well in the search engines. Content marketing can be used to target specific long-tail search terms whilst also improving the overall relevance of your website.
Links – Compelling content will always attract editorial links. Knowing what content your readers are interested in is vital for organic link building. If on top of that your content can provide value to a journalist, your outreach strategy is just right.
Brand Awareness – As well as the SEO benefits, it’s difficult to overstate the impact content marketing can have on overall brand awareness and digital reach when executed properly. In recent years, most brands are becoming publishers because it helps them engage with their customers. Especially well-planned creative content campaigns can easily generate the benefit of brand awareness alongside various additional SEO benefits such as highly authoritative links and social engagement.